This call is where the close happens. It’s a Google Meet. You share your screen. You show proof, real examples, and simple math based on their numbers. Your job is not to “talk fancy.” Your job is to drive the call to a decision. There are only 3 outcomes we accept: 1. Paid today (win) 2. Hard no (win — you’re free) 3. Follow-up booked If you end the call with “let me think about it” and no clear next step… you didn’t close. You just rented hope. This page is the sales call playbook. Cold calling gets them to book. This call gets them to buy.

“Cool — we’ll split this call into 3 parts. First I’ll ask a few questions so I understand your business and see if we can actually help. Second, if it looks like a fit, I’ll show you how it works, proof, and the math. Third, if you like it and want to move forward, we’ll cover next steps. Sound fair?”

“Before I show anything — what are you trying to achieve right now?” "What were you hoping to happen by booking this call?" If they say “just curious”: “Totally. We’ll get into the details in a minute — first I need to understand if we can help at all.”

“What are you doing right now to fix that?” “How long has it been like this?” “What made you book this call today instead of waiting another month?”

“Let's assume we are aligned and accept you today, and we can get you to XYZ results (no more missed calls, better follow up, etc.) what will you be able to do differently/what would change day-to-day?” If vague “Help me understand” or “what would it mean to achieve XYZ”

“On the other side of this, is you making no changes moving forward, how do you think that would look for you, and your business in 6 months? If they are resistant “You’ve been struggling with XYZ for X time, how would it feel to go in the same direction moving forward? (use seasons to induce urgency. End of spring, before summer, etc.)

“Are you okay with this still being a reality months from now? "Why not?" "Who’s in control of getting you to X? What decisions?" “Do you want to talk about William now?

The next step here is to use the screen share page to walk the client through the ROI estimator. Then try the William Demo for them live or send them William using the “talk to William now” demo on the website, so they can talk to it (if they need to hop off the phone just call William yourself or if they seem okay let them re join once they try the demo, which I recommend. "Okay, I am going to first screen share some numbers here, then we can do a live demo together"

“Alright — based on what you told me, are you open to my feedback?” “Most X companies are in the same spot…marking works or the team gets busy. So calls are missed or get a bad experience. And let me be blunt when I say, missed calls=lost revenue.” And look…this isn't theory. It’s based on real call data with dozens of companies over the last few years. We have a guaranteed 92% success rate for converting missed opportunities into predictable ROI, or you don’t pay usage. And that's contractual. Does all this line up with what you were hoping for so far?

"Awesome. So here’s what we’ll do. We’re going to tailor William to your business and area to qualify and commit customers to your company, then send the lead straight to your team in seconds so you can close faster than literally any other company running marketing, all done-for-you in 1-3 days." "This way your team isn’t bending over backwards trying to manage the phones." "We do this in 3 simple ways, depending on where you want to go…" (screen share the pricing package) "Each package is a One time (INVESTMENT) or (FUNDING NEEDED) is X amount one-time + $0.99 per minute." (full 60 seconds" "We have the minimum package, where William does the job and sends the lead via text+email. " "The Grow plan is what most serious companies need + deeper integration and set up. " "The Enterprise is more for large scale ops. " "Based on everything you told me, I'd point you to option X, because your main struggle is XYZ, and this alleviates that struggle from your reality completely." Stop talking - handle any objections "Do you FEEL this solves the problem?" "Do you want to move forward with option X?" "Perfect. I’ll get started now." Extra Info: Usage billed monthly. 5 seconds call time is only billed for 5 seconds (no rounding up). No refunds on build fee.

Once they commit, don’t keep talking. Give them the path in plain English: “Perfect. Next steps are simple: 1. I will send the agreement for you to authorize. 2. You pay the setup fee. 3. We schedule your customization call with the dev team. 4. We connect William and go live.” Then shut up and execute. The more you keep talking after a yes, the more you invite doubt.

Your job at the end is to land the plane. There are only 4 acceptable outcomes: 1. Paid today (best) 2. Hard no (still a win — you’re free) 3. Follow-up booked (ONLY for real logistics, not “thinking”) 4. Deposit taken (they want it, but can’t do full payment today) If they say “I’ll think about it” and you let them go with no locked next step, you just extended the sales cycle for no reason. Close clean, get a real decision, and move on.

Below is a culmination of the best objection handling I have found for sales calls. This is meant to be a guide, not a “do this exactly” as every salesman has their own style and tonality. Your job at the end of the call Goal: get a DECISION by the end. Only 4 outcomes: Paid today (not closed until payment) Hard NO (clear no is better than “maybe”) Follow-up only if real logistics Deposit (if solid yes, can’t finish today) Rule: don’t book follow-ups for “escape” excuses. Diagnose: smokescreen vs real objection 2 smokescreens you get 99% of the time: “I need to think about it.” “Let me speak with my partner.” The 4-step smokescreen breaker (always) Isolate (“think” or “partner”?) Neutralize: I understand and that’s not a problem!, Gotcha, that makes sense, etc. Put it on the side: “Before you go away and talk to your wife/think about it…” Discover: “What exactly is making you want to go and do that? Just to see if I can help while we’re still on the call.” Or “so you’re aligned and ready to go, so what if they say no?” Script: “I need to think about it” “Okay, that’s totally fine.” “Before you go and think about it, do you FEEL like what we’ve gone over ACTUALLY CAN get you to where you want to be… (XYZ)?” “Why do you feel it CAN?” “Ok, makes sense. Then what exactly is making you want to wait before pulling the trigger here?” William swap for XYZ: “stop losing missed calls / turn missed calls into qualified leads / spam filtering / save time etc Script: “I need to talk to my partner” (find the REAL reason) “Okay, that’s totally fine.” “Before you do go talk to them, do you FEEL like what we’ve gone over CAN work and get you (XYZ)?” “Why do you feel it CAN?” Then: “When you do go talk to your wife/business partner, do you feel she would want you to get (XYZ) for you and the family?” “And… what do you FEEL would be the potential obstacles on something similar to this that MAY HAVE STOPPED you/them from moving forward in the past?” Quick “partner” pressure probe (money/fear detector) Use when it feels like partner = money/fear. “When you’re hungry and it’s lunch time, do you call your wife before buying lunch?” “Why not?” “So there are decisions you do make on the spot… what makes this a decision you want someone else’s point of view on? Is it just the finances or anything else preventing you from moving forward?” Optional: “Leaving your partner on the side… if you had a bag with (your setup fee) on it, would you do it?” If yes → it’s money/logistics. If no → it’s uncertainty/fear. The only 3 REAL objections (everything fits here) Fear / doubt / uncertainty Money Logistics If they start re-asking stuff you already covered, you loop them back into the right questions (it’s fear). Fear / uncertainty script (the long closer) “Would it be fair to say you are looking for certainty here… certainty that what we do will get you to where you want to be?” “Now, we have come to the agreement that you feel it will work — right?” “But if you don’t do it… how will you ever know?” Then push decision: “We either push towards pleasure or run away from pain.” “Are you willing to do every single thing needed to make sure it works… so you can get to XYZ?” “But here is where we draw that line in the sand and go for it… or we crumble and go back to XYZ.” “What do you want to do from here?” William swap for XYZ: “stop losing missed calls / beat the ‘who picked up first’ game / book more quotes, etc. Money + Logistics + Deposit (finish the deal) MONEY script “Money aside, do you FEEL what we do can get you where you want to go?” “If you had $(setup fee) in your hand right now, would you do it?” “Why?” (make them say the reasons) “So would it be fair to say it’s just logistics of the investment, rather than us getting you XYZ?” Optional: “Isn’t this a question of SHOULD I do it, or HOW do I do it?” “If so, want me to break this down to a more manageable process so you can move forward today?” (down payment + installments, half now half 30 days later, financing options via Affirm) LOGISTICS rule (no script) If it’s truly logistics: deposit + action plan + set a time for final call. Deposit rule If they refuse a deposit, they’re usually not sold yet (meaning: find the real objection).

William Specific: 1) “Why not voicemail?” You say: “Totally fair.” “Quick thing: most people don’t leave voicemails. They just call the next company.” “Forbes has a stat that 80% of callers sent to voicemail don’t leave a message.” “So voicemail isn’t ‘reliable’. It’s a leak.” “Do you feel missed calls are costing you jobs right now?” Example - “Say someone was hungry and sat at a restaurant on a busy street, and their server walked by them for an hour. Would they really sit and wait, thinking ‘they must be so worth it’ or would they walk 2 minutes to the next restaurant ready to serve them?” 2) “Why not IVR / ‘press 1, press 2’?” You say: “Totally fair.” “Phone menus feel like work. Callers don’t want homework.” “2026 data shows over 50% of calls that hit an IVR abandon the company.” “That’s why we use a proprietary AI intake system that talks like a real front desk.” “Do you want leads to finish the call thinking they booked a quote, or quit and call your competitor?” Example - “If nobody would run a modern business on a 15-year-old computer, why would they still use the “dinosaur” of answering services when speed is what wins the lead in 2026?” 3) “Why not a human answering service?” You say: “Totally fair.” “Most answering services take a message. They don’t qualify and they don’t make the lead feel committed.” “And speed matters. If the lead goes cold, you lose the ‘who picked up first’ game.” “William’s job is: catch the missed call, qualify it, send the info + recording instantly so you close fast.” “If we could make missed calls turn into warm leads, would you want that?” Example - Would it make financial sense for a business to pay 4x more for a receptionist who answers for 10–20 companies a day, does not know your customers, and only asks for basic information instead of really qualifying, and committing the lead? 4) “Other AI voice companies are cheaper” You say: “Totally fair.” “Most ‘cheap AI’ is cheap up front, then you get hit with overages, add-ons, and surprise bills.” “We keep it simple: one-time setup, then pay only for talk time.” “More important: William is built as an intake system, not a random bot. He qualifies + sends a clean summary + recording right away.” “Money aside—do you feel this solves the missed-call problem?” Example - Say a homeowner needed XYZ service and called for a free estimate. If, after getting the price, the homeowner said they were just going to have their handy uncle get the job done cheaper, what would most, real professionals say? Follow-up: Most would probably say that is a bad idea. Not because it is cheaper, but because the cheap option is usually uninsured, unqualified, and risky. That often means the job takes longer, gets done wrong, or creates liability and damage that costs even more later. 5) “I don’t want callers talking to AI” You say: “Totally fair.” “They don’t hate AI. They hate bad experiences. They want to engage with something, not listen or talk into the void” “Comcast data shows 77% of customers expect to reach someone immediately when they call a company.” “This isn’t a robot doing ‘customer service.’ It’s a fast intake: name, address, what they need, urgency.” “Then your team calls back and closes. William just makes sure the job doesn’t get lost, and you keep the most human interactions of the process, on your terms, not the customers..” “If it sounds like your company and gets the info faster, is that a problem?” Example - “When the house is on fire, does anyone care what the hose looks like, or do they care that it works fast and solves the problem?” 6) “I am too small / I need to figure out marketing” “When marketing works or a storm hits, calls spike.” “Do you want to be the guy doing everything and answering every call?” “Or do you want an intake system that catches the calls, qualifies them, and sends you the details so you can focus on the work?” Example - “If the ship’s captain is supposed to steer the ship, why is he down below scrubbing the floor?” Smaller but important: “We can’t change our phone number.” “No problem. We connect to your existing number.” “What if it books the wrong thing?” “It doesn’t ‘book weird stuff.’ It qualifies and captures details. Would you rather review a clean summary… or lose the job? “Can you book on my calendar?” We strongly advise people to not go this route unless they explicitly want it. Reasons being it creates friction. Most niches require quotes, which times can change based on the day. (for a tree company, if it rains for 3 days now they have to reschedule and try to tell us not to book on those days) If they really want it say: “If your CRM has API access, which most do then yes. There may be a waiting period for access (1-14 days) but typically it’s not an issue.